Online dating site is going old school as it pairs with a matchmaking service to capture a dating demographic that wants more attention and is willing to pay for it.Dallas-based and Three Day Rule, a personalized matchmaking service based in Los Angeles, will announce on Tuesday a partnership that gets Match into high-dollar matchmaking terrain while giving Three Day Rule money to expand and direct marketing to Match members.
Between them, they own the industry, and where do they go from there? "They have two problems — a limited number of people left to reach and a limited price point."Matchmaking has exploded in the past few years.
Reality TV series such as Bravo's The Millionaire Matchmaker and other copycats have targeted the professional who has plenty of money but not enough time to hunt for a relationship. Traditional dating sites, which have millions of daters, haven't tried to reach this profitable market until now.
One month as a Match member costs about $35; at e Harmony, it's $59.95.
Matchmaking service costs for both are in the thousands.
gets a cut from each customer at Three Day Rule, says Sam Yagan, CEO of the Match Group, which oversees Three Day Rule founder Talia Goldstein says Match approached her company last fall.
Three Day Rule — whose handful of matchmakers serve New York, Los Angeles, Chicago and San Francisco — plans to add more matchmakers and the cities of Dallas, Boston and Washington by the end of the year.It offers three months of matchmaking for ,500 or six months for ,000, which also includes date coaching and a photo session and stylist.Janis Spindel, a New York City matchmaker for more than 20 years, says this latest move doesn't mean these websites can offer the same kind of expertise.For her, that includes criminal background checks, credit checks, matching cultural upbringing and psychological testing if needed."I personally meet everyone I match.For every client, I'm with them 2-3 days, if not a week, at their homes learning about them," she says."Every woman I match has been interviewed by me."Such attention isn't cheap. Neil Clark Warren, e Harmony's founder, says his Santa Monica, Calif.-based company's launch of e H+ offers one matchmaking package at ,000 a year.